My friend and contemporary Nathan Eddy who edits FierceGameBiz took on the Chinese market in his column today on the video game industry. Here’s an interesting type of barrier to business:
China has also begun to crack down on the amount of time gamers can spend playing online games–an issue which is best left alone for the moment. Understanding the cultural differences between Eastern and Western cultures will be key to producing content that a Chinese audience will understand and embrace. This will take education and creative experimentation from Western developers.
The other major issue of course is intellectual property. But this is an angle I hadn’t seen before.
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